Authors Tools Blog

It seems that every webpage I open these days has a video. Most of the time I have to make some hardware adjustments before I can hear the video. I ask myself (and the website owner) if the video is really necessary. Sometimes they are, but most of the time they aren’t. I do have a few (very few) favorite uses for video.

Lately I’ve been having problems hearing online audio with my computer. I’ve also been juggling the USB headset with the USB hard drive. This older computer has only two USB slots. One of those is used by my trackball. You better have a compelling reason for me to switch hardware and mostly likely reboot the computer so I can watch your video.

Talking head videos are extremely popular. When used appropriately, they can help you build a relationship with your audience. Used incorrectly, they just irritate your readers.

Does the webpage need a personal touch (like a bio or about page)?

Does the video provide something the read really needs to SEE?

Do you provide the same information in text below the video? If you really want me to receive your information, give me multiple ways to access it.

Video is a popular way to deliver training. Yes, it does help to see screenshots. However, if you have to switch back and forth between the video and the website, it quickly becomes tedious. A PDF with screenshots is more work to produce, but much more friendly for your audience.

However, there is one time that video trumps all other forms of media. That is to keep friends and family connected over long distances. There’s something special about letting your loved ones see your smiling face and hear a personal greeting.

Today I hope videos are winging their way to mothers all over the world. Happy Mothers Day to moms everywhere!

Did you give your mother a card, phone call, or video?

What is your favorite uses for video?

Leave a comment and let me know!

Write on,

Lynn