Tag: Authors Tools Blog

One of the reasons you might want to write articles is to bring in some cash. Your income will depend on how you market your articles and which websites you use.

Here are some revenue models. › Continue reading…

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My clients, my critique partners, and my writing buddies know I’ve been writing articles for a long time. Lately I’m getting more and more questions about article marketing.

That might have something to do with the fact that I advise fiction authors to write non-fiction as well. It also might be because right now lots of folks are looking for additional sources of income.

Whatever the reason, I’ m getting lots of questions about writing articles.

As I was going through my usual advice the other day, it dawned on me that if I wrote down my answers, I could help more writers. If the writing I speak with want to know, you might want to know as well.

There are several reasons you might want to add article marketing to your skills. Some of the more common reasons are

  • Make money
  • Share your knowledge
  • Promote yourself
  • Practice writing non-fiction

Sorry, gain fame and fortune isn’t really a good reason. Article marketing isn’t your most direct route.

My advice changes, depending on your purpose. I will go into detail about each reason in follow-up posts. If you don’t see your reason in this list, maybe some of the tips for another reason will apply to you. If these reasons don’t apply to you, leave me a comment, and I’ll add another article (or several) to this series.

What do you want to know about article marketing? Leave a comment and share.

Write on,

Lynn

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Some writers really enjoy creating book trailers while others want to and don’t know where to start. One of my clients panics at the thought and asked me if she has to create book trailers at all.

No, you don’t have to create book trailers, but if you want to experiment, you have quite a few options. You can hire a firm to create a production number for you, or you can do create a video yourself.

Some writers use book trailers as a big part of their promotion efforts. They can bring people to your blog or website, but those people may not be readers.  No one knows how effect they are in actually selling books.

If you are looking for ideas, there is no way better than to look at other book trailers. You can also ask your readers what they think. Knowing what readers want, especially your readers, is a great advantage.

Keeping an eye on book trailer contests is a great way to check out what other writers are doing.

The winners of the 2010 Moby Awards for Book Trailers have recently been announced. Watching them is a great education in itself. If you want confidence to try your hand at video, watch the nominees in the Trailer Least Likely To Sell The Book.

There’s also a category for the Most Annoying Performance by an Author. If it doesn’t increase your confidence, it can give you something to aspire to.

There are categories for the Best Big Budget and Best Low Budget, so the author created trailers aren’t judged against the big corporations.

Unlike the New Covey Trailer Awards which just have one category, so everyone is lumped together.

One of my favorite categories is Biggest Waste of Conglomerate Money. This proves that money alone does not a good book trailer make.

Here is the winner of The Best Performance by an Author. It’s a great education in how not to promote your book. If you do all the things he says he isn’t doing, you’ll have a great start on a book promotion campaign. However, this trailer doesn’t really promote his book.

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Have you seen that book trailers make a difference in your website traffic or your book sales?

Leave a comment and share.

Write on,

Lynn Jordan

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