Authors Tools Blog

Everyone uses the same tried and true techniques when promoting their upcoming releases.

Bookmarks are easy and cheap. Everyone who reads needs them, right?

Personally, I love pens and note pads. Post-it Notes are nice. “Writer at Work” signs are welcome, especially if they have a cute twist or graphic.

Andy Nulman has come up with a great, fresh way to promote his new release, POW! Right Between The Eyes: Profiting From The Power Of Surprise. Of course, with a title like that, you’d expect something different in his book promotion.

He’s giving away 200 free copies of his book to bloggers who write about it and link back to his blog. This technique works on many different levels.

• It puts his book in the hands of 200 people who have an audience and can pass on information about the book. Word-of-mouth is the best advertising there is.
• It increases traffic to his blog and will gain him new readers and fans.
• It exposes his work to thousands (or millions) of people who may have never heard of him before.
• It shows that he knows what he is writing about. He’s come up with a surprising marketing technique.
• It gives him back links for his blog.

When you start mapping out your promotion strategy, think about unusual methods which have multiple benefits.

Use the power of Web 2.0 and social media for your next book promotion.

Write on,

Lynn Jordan